I recently updated several elements of the Humans.team website to better reflect our mindset, improve readability, and encourage action. Here's what changed—and why.
1. New visual identity: from green to orange
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Why orange?
Green symbolized nature and serenity. But the Humans.team project is in motion, driven by human energy and active will. Orange embodies this vitality, warmth, and motivation, perfectly aligned with our stance of living movement. -
Visual Impact
Orange naturally draws attention where it matters most: to action buttons, headlines, and calls to action.
2. Reorganization of pages
The site pages have been restructured to:
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🟢 Clarify the user journey
Each page guides the user toward a specific action: understand, register, help, participate. -
Optimize calls to action (CTAs)
The registration button appears upon arrival on the site, and the "Donation" section is enhanced with an explanatory box and a quantified goal. -
Structuring by thematic blocks
All follow a simple logic:- Why register?
- Why donate?
- How to actively participate?
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How to talk about it around you?
Each with clear content and an associated CTA.
3. Increased transparency
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Explain the impact of the donation:
now each donation is accompanied by a concrete description: purchase of plugins, project financing, monitoring transparency. -
Quantifiable goal:
A box indicates the current goal – for example, “€5,000 to finalize the Shopify & WooCommerce plugins” – to motivate the contribution. -
Visual reporting:
currently being integrated to reassure donors and show progress in real time.
4. A conversion-oriented site
Everything has been redesigned so that a visitor can, in just a few seconds:
- Understanding the project
- Deciding to register
- Be informed of the need for financing
- Messenger around him
It is the combination of engaging color, logical structure, transparency on impact, and visible calls to action that makes the site now extremely effective.
In summary
- New orange color: to enliven the spirit of the project and guide attention.
- Structure by route: registration, donation, participation, dissemination — clearly ordered.
- Transparency and objective: explanation of the usefulness of each action + collection target.
- Strategic visibility of CTAs: to capture interest upon arrival and encourage immediate action.
This format not only clarifies the journeys, but also significantly increases conversion efficiency. And, unsurprisingly, our performance estimate has increased to 9/10 on registration and donation metrics, thanks to these adjustments.